Maximizing your lead generation efforts

Sourcing real-time Insurance Leads can really grow a company like a small IFA (Independent Financial Advisor) or add to the market penetration of a larger broker or lender. Where are the best places to locate these insurance leads?

There are a number of options that you can explore, the most straightforward method to find Insurance Leads is running a SEM campaign, but this is a highly competitive market space that can command as much as $10/ £5 per ad click. This initial outlay can make seeking insurance leads this way prohibitively costly for smaller companies.

Another method of finding insurance leads is to use a company which sell leads, there are a number of lead brokers advertising on the search engines, each offering real-time insurance lead information. Opting for this route can lead to a measurable return on investment as the lead sources provide guarantees that the insurance leads they provide are actively seeking the products you are providing.

When looking at conversion rates, some companies are promoting the fact that they are consistently converting between 30% - 40% of the leads they purchase, of course your own individual circumstances and the insurance packages you offer have an impact on the level of conversion you may expect to achieve. However even a 20% conversion rate would make buying these insurance leads a shrewd move.

Some of the brokers advertising using Google PPC enable you to filter the insurance leads you purchase by zip/postal code area, meaning you can be confident that the insurance leads you purchase have an even better chance of converting for your business.

Another option open to those looking for insurance leads is the telemarketing route. Using a telemarketing specialist to actively promote to your existing database can often lead to fantastic results. Many Telemarketing companies will put together a plan of action to generate new leads for your business. If you have a special offer this can work like magic for your lead generation campaigns. Like most telemarketing campaigns generating insurance leads this way offers measurable and tangible results.

Learn more about Insurance Leads and how using a telemarketing company can help you generate more Insurance Leads here. For a unique version of this article please click here

- James Rogers