In our digital society, we are conditioned to audio/visual media – and with good reason. Film and video can provide texture and color to what would otherwise be black-and-white in print. In a fraction of the time, audio/visual media catches our attention, draws us in, engages our senses, and keeps us hooked.
What does this mean for the corporate world? It’s time to take a step into the video media age. Corporate video production can enhance advertising, marketing, presentations, training, and promotional materials. A high quality, well-produced corporate video is indicative of a company that is creative, in tune with current technology, innovative, quick to think outside-the-box, and willing to invest time and money into an effective business strategy.
Let’s begin with advertising and marketing. On average, website visitors leave web pages within 10-20 seconds of arriving. In the span of 10-20 seconds, a video can provide at least two sensory incentives for visitors to stay. Online videos have the potential for epidemic-like sharing with the rise of online communities, discussion boards, and social media. Unlike traditional commercials, viral videos are accessible anytime, anywhere, on the viewers’ terms. In less-than-a-minute, a viral video can create lasting impressions among target/niche audiences and establish invaluable brand familiarization. Companies will notice gains in brand image retention, product popularity, and eventual profit, by way of effective viral advertising videos.
Business video production is highly sought after in terms of presentations. When pitching to investors, a corporate video can highlight the personality of a company, in addition to its statistics. Training videos better prepare new employees, in terms of expectations and logistics of the job, while simultaneously weeding out candidates who might not be perfectly suited for the company.
For creating effective corporate videos, corporate video production services are available at a wide range of business budgets. A low-quality, self-made video can be off-putting and waste company time and resources. In addition to a higher production value, a corporate video production company can assist a company in developing its message and image for the video.
Every year, the Web Marketing Association offers a Best Online Video award through the Internet Advertising Competition (IAC) Awards. The awards are judged in terms of creativity, innovation, impact, design, copywriting, use of the medium, and memorability. Every participant receives an individual evaluation of their online video entry by expert judges and valuable feedback for gaining leverage in the online video advertising industry. In addition to a black Lucite trophy, winners gain both higher visibility for their company and links to their company’s website on the WebAward site.
Amidst a decline in print media, corporations and businesses can stay afloat by way of business video production. Corporate videos offer investors, partners, employees, clients, and target audiences a new and more engaging way to interact with business information.