SEO ROI & SEO Clients

Over the past few weeks I have been approached by a number of unsatisfied SEO clients who are unhappy with their current organic search engine optimization company and are looking for a new company that can deliver SEO ROI packages.

It was interesting to speak to these people because most of them had been given misleading or incorrect information about what SEO is and why it can have a positive impact on their businesses. For starters, most of them believed that search engine optimization campaigns are not trackable. This is absolutely untrue. I explained that not only is SEO trackable we can deliver tangible results based upon hard numbers.

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The Business of SEO: What We Do

This Labor Day holiday weekend I met a bunch of new people and we began chatting about what exactly I did for a living. The bottom line is I don’t know exactly how to explain what I do to some people for a few reasons. First of all, some people are more versed with the online marketing stratosphere than others and they don’t want to be talked down to. Others don’t know how to correctly open a new tab in their firefox browser.

Most people had heard of Search Engine Optimization, in fact, many people began spouting out buzzwords as if they had been in the thick of SEO for the past 10 years. They realized that they didn’t know as much as they thought after I explained how search engine results had changed over recent years to include universal search results. This literally changed the entire way they looked at search engines and really helped them understand exactly what I did for a living.

…Google only used to display 10 web page results when you did a query of their search engine. Today, Google displays Universal results meanings a combination of websites, Google News, Videos, Podcasts, PDFs, Blogs, and more. What this means is it’s not about getting your site ranking for keywords, moreover, it’s about creating new, dynamic forms of content across a plethora of website properties…

I have no quick answer explaining exactly what I do, but here’s a check list of what an SEO brings to a project:

• SEO/Online Marketing Strategy
• Client SEO Education and Training
• Provide Tools for Client to “Sell” SEO Internally and Report Successes
• Defining Campaign Goals
• Competitive Analysis
• Assessing Previous Tactics (Non Search Engine Compliant and Potential Spam)
• Keyword Research
• Inventory Digital Assets
• Web Site Content Optimization
• Coordination with Interdepartmental and Cross Functional Teams Client Side
• Digital Asset Optimization
• Code Optimization
• Site Architecture and Server Side Issues
• Oversight of Client SEO Implementation: Editorial and Code
• Link Building
• Content Marketing/Promotion Plan
• Content Creation/Mashups/User Generated Content
• Content Syndication
• Web Analytics
• Ongoing Performance Monitoring (Rankings, Traffic, Conversions)
• Revising Optimization and Content Promotion Efforts and Consulting

Source

California SEO Services with an Emphasis on ROI

I recently started a California-based Search Engine Optimization Services company with Rex Freiberger, a former colleague and current CEO of Highly Relevant, a Los Angeles SEO Company.

Highly Relevant is not your ordinary SEO company because we can deliver a return on your investment.

Yes, I said it. We can deliver results and are willing to structure our contracts as such. SEO is extremely top heavy, meaning that a lot of the work is done up-front. After an initial 3-6 months of SEO-intensive work we put you on a maintenance plan to monitor your rankings and protect your online reputation.

You want proof we can get rankings? Well we decided to take it upon ourselves to achieve #1 rankings for 2 fairly competitive search phrases: Chicago SEO Expert & Los Angeles SEO Expert. Take a look at the 2 screen shots below:

#1 Result for “Chicago SEO Expert”

#1 Result for “Los Angeles SEO Expert”

Please click the screen shots for full-size images.

Let me first say that I am NOT trying to brag. What I am trying to do is inform you that if you are looking for an SEO company that can deliver real results than look no further. We live and die by a simple expression; “People lie, numbers do not” and that’s how we like to build our relationships with our clients.

For more information about SEO, Social Media and Highly Relevant check out this PDF file: Why Search Engine Optimization.