The Benefits of Corporate Video Production

In our digital society, we are conditioned to audio/visual media – and with good reason. Film and video can provide texture and color to what would otherwise be black-and-white in print. In a fraction of the time, audio/visual media catches our attention, draws us in, engages our senses, and keeps us hooked.

What does this mean for the corporate world? It’s time to take a step into the video media age. Corporate video production can enhance advertising, marketing, presentations, training, and promotional materials. A high quality, well-produced corporate video is indicative of a company that is creative, in tune with current technology, innovative, quick to think outside-the-box, and willing to invest time and money into an effective business strategy.

Let’s begin with advertising and marketing. On average, website visitors leave web pages within 10-20 seconds of arriving. In the span of 10-20 seconds, a video can provide at least two sensory incentives for visitors to stay. Online videos have the potential for epidemic-like sharing with the rise of online communities, discussion boards, and social media. Unlike traditional commercials, viral videos are accessible anytime, anywhere, on the viewers’ terms. In less-than-a-minute, a viral video can create lasting impressions among target/niche audiences and establish invaluable brand familiarization. Companies will notice gains in brand image retention, product popularity, and eventual profit, by way of effective viral advertising videos.

Business video production is highly sought after in terms of presentations. When pitching to investors, a corporate video can highlight the personality of a company, in addition to its statistics. Training videos better prepare new employees, in terms of expectations and logistics of the job, while simultaneously weeding out candidates who might not be perfectly suited for the company.

For creating effective corporate videos, corporate video production services are available at a wide range of business budgets. A low-quality, self-made video can be off-putting and waste company time and resources. In addition to a higher production value, a corporate video production company can assist a company in developing its message and image for the video.

Every year, the Web Marketing Association offers a Best Online Video award through the Internet Advertising Competition (IAC) Awards. The awards are judged in terms of creativity, innovation, impact, design, copywriting, use of the medium, and memorability. Every participant receives an individual evaluation of their online video entry by expert judges and valuable feedback for gaining leverage in the online video advertising industry. In addition to a black Lucite trophy, winners gain both higher visibility for their company and links to their company’s website on the WebAward site.

Amidst a decline in print media, corporations and businesses can stay afloat by way of business video production.  Corporate videos offer investors, partners, employees, clients, and target audiences a new and more engaging way to interact with business information.

What my Blackberry has taught me about Mobile

For the last 6 years I have been relying solely on the internet to earn an income. With that said, I recently got a Smartphone; a Blackberry Curve to be exact. Since that time I have learned a lot about the importance of Mobile media devices and the internet. Here are some small, but excellent examples I thought I would share with you.

Make sure your site works on Mobile Devices

I have been working with a client who spends about $30,000 / month in Google AdWords. I noticed that about $3,000 of his monthly spend was being spent on Mobile clicks, which I wasn’t concerned about… until I realized the lead form on their website didn’t work. In essence, they were wasting about 10% of their advertising budget on traffic that could not convert into results.

Add phone numbers to your Meta Descriptions

My Blackberry makes phone numbers on websites “dial-able”, which means that if you hover over the number and click, it gives you the option to call the number easily. I always call numbers directly if they appear in the Meta Descriptions of search engine results. Now that I see how this works with my Smartphone, including this little point in all of our clients’ Meta Descriptions is a must.

Optimize your site to load quickly

You need to have an awesome host; however, you can push your current hosting setup even further by optimizing your site to load quickly. If your site takes a little bit to load on your computer with high-speed internet, Mobile users are probably struggling with website load times. Make sure your images are optimized for the web and that your site isn’t too design heavy.

Clear & quick calls to action are a must

If you are on the move and are quickly searching for a website or location, you don’t want to have to click around to find exactly what you are looking for. Like any high-converting website, you need a clear call-to-action, especially for people who are on the move and need pertinent information quickly such as an address, phone number or hours of operation.

What else have you learned about optimizing your website for Mobile devices? Thanks for sharing!

Why Highly Relevant is Perfect for VCs

I write candidly about why Highly Relevant would be a dream investment for Angel Investors and why Venture Capital and Private Equity firms could benefit significantly from us servicing their portfolios. Here are the 3 main reasons:

Existing Client Base, Industry Know How, Brand Identity

• Most of our business has come in the form of up-sells & referrals because we deliver an ROI to our clients.
• Highly Relevant is a sick name, in fact, Google uses the exact term inside of Google Analytics

Ability to Service VC, PE or Angel Portfolio

• You help support us and we can allocate some of the additional resources on the clients in your investment portfolio.
• Since we specialize in conversion marketing, it’s our job to make our clients more money from the internet. If we can increase internet revenues by 25% and internet revenues account for 50% of total revenues that would be a total revenue increase of 12.5% which allows you to see a higher return and faster.

Intellectual Property, Proprietary Processes & Methodologies

• We have ideas in the works that are moving slowly because we cannot allocate all of the resources necessary to create these products.
• With additional support & resources we could easily streamline some of our internal processes with new IP.
• Our online marketing methodologies work; we up-sell clients and get referrals regularly because of this.
• We have all of our processes documented and video recorded in a Wiki.