Why Highly Relevant is Perfect for VCs
I write candidly about why Highly Relevant would be a dream investment for Angel Investors and why Venture Capital and Private Equity firms could benefit significantly from us servicing their portfolios. Here are the 3 main reasons:
Existing Client Base, Industry Know How, Brand Identity
- Most of our business has come in the form of up-sells & referrals because we deliver an ROI to our clients.
- Highly Relevant is a sick name, in fact, Google uses the exact term inside of Google Analytics
Ability to Service VC, PE or Angel Portfolio
- You help support us and we can allocate some of the additional resources on the clients in your investment portfolio.
- Since we specialize in conversion marketing, it’s our job to make our clients more money from the internet. If we can increase internet revenues by 25% and internet revenues account for 50% of total revenues that would be a total revenue increase of 12.5% which allows you to see a higher return and faster.
Intellectual Property, Proprietary Processes & Methodologies
- We have ideas in the works that are moving slowly because we cannot allocate all of the resources necessary to create these products.
- With additional support & resources we could easily streamline some of our internal processes with new IP.
- Our online marketing methodologies work; we up-sell clients and get referrals regularly because of this.
- We have all of our processes documented and video recorded in a Wiki.
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I help my clients by empowering them to improve three-fold:
- First, I make them make more money from the traffic they already have through revenue and business optimizations.
- Second, I help them convert the traffic they already have at the highest rates possible based upon their primary and secondary conversion goals.
- Third, I drive incremental traffic to their website through a variety of sources, organic and paid.