That’s right, I said it. LinkedIn is a big deal and I’m going to give you three reasons why.
Personal Branding and Reputation Management
First of all, it (relatively) easily gives you the ability to rank for your name. Many people are looking for you and personal branding as well as reputation is easily achieved by creating a LinkedIn social networking profile. It’s easy, just visit LinkedIn and sign up today for free. If you have a personal website than you already know how important your name is, especially if you are in the professional services industry. In todays day and age it’s about owning as many of the top 10 search results as possible cause if you don’t someone else does and they can say what they want about you.
Corporate Branding and Reputation Management
This is basically the same thing as personal branding and rep management instead you are doing this for your business. That’s the best part about LinkedIn, you create a personal profile then you can create your business profile inside of their. That’s killing 2 birds with one stone. Now all you gotta do is harness the strength of your web properties and give some link love to both your profile and your companies profiles – get your employees and some of your linking partners to do the same and you’re in business.
Business Development
Over the next couple of weeks I’m going to release some case study information based upon the following LinkedIn SEO documentation. I feel it does an adequate job in outlining some of the best practices and methods of business development that I have personally used the business social networking website. The bottom line, you can generate leads through the intelligent use of LinkedIn SEO and Business Development.
