Alex Becker is Chicago's SEO Expert

The Benefits of Corporate Video Production

In our digital society, we are conditioned to audio/visual media – and with good reason. Film and video can provide texture and color to what would otherwise be black-and-white in print. In a fraction of the time, audio/visual media catches our attention, draws us in, engages our senses, and keeps us hooked.

What does this mean for the corporate world? It’s time to take a step into the video media age. Corporate video production can enhance advertising, marketing, presentations, training, and promotional materials. A high quality, well-produced corporate video is indicative of a company that is creative, in tune with current technology, innovative, quick to think outside-the-box, and willing to invest time and money into an effective business strategy.

Let’s begin with advertising and marketing. On average, website visitors leave web pages within 10-20 seconds of arriving. In the span of 10-20 seconds, a video can provide at least two sensory incentives for visitors to stay. Online videos have the potential for epidemic-like sharing with the rise of online communities, discussion boards, and social media. Unlike traditional commercials, viral videos are accessible anytime, anywhere, on the viewers’ terms. In less-than-a-minute, a viral video can create lasting impressions among target/niche audiences and establish invaluable brand familiarization. Companies will notice gains in brand image retention, product popularity, and eventual profit, by way of effective viral advertising videos.

Business video production is highly sought after in terms of presentations. When pitching to investors, a corporate video can highlight the personality of a company, in addition to its statistics. Training videos better prepare new employees, in terms of expectations and logistics of the job, while simultaneously weeding out candidates who might not be perfectly suited for the company.

For creating effective corporate videos, corporate video production services are available at a wide range of business budgets. A low-quality, self-made video can be off-putting and waste company time and resources. In addition to a higher production value, a corporate video production company can assist a company in developing its message and image for the video.

Every year, the Web Marketing Association offers a Best Online Video award through the Internet Advertising Competition (IAC) Awards. The awards are judged in terms of creativity, innovation, impact, design, copywriting, use of the medium, and memorability. Every participant receives an individual evaluation of their online video entry by expert judges and valuable feedback for gaining leverage in the online video advertising industry. In addition to a black Lucite trophy, winners gain both higher visibility for their company and links to their company’s website on the WebAward site.

Amidst a decline in print media, corporations and businesses can stay afloat by way of business video production.  Corporate videos offer investors, partners, employees, clients, and target audiences a new and more engaging way to interact with business information.

Adblade Provides Premium Products for Ad Distribution

I have tried many different types of online display advertising, but it was Adblade’s cutting-edge product offerings that got me the leads and conversions I needed. Beyond doing standard PPC, and CPC, Adblade also has created three innovative ad types: Newsbullets, article marketing and Adcast advertising.

The Newsbullet is an ad that looks like branded content on the news site, and gets interested buyers clicking to find out more. Adblade’s network includes 400 of the highest quality websites in America and with one ad buy, I can reach from 120-140 million unique users in the United States, on premium top-tier news sites like MSNBC, Fox News and USAToday.

In addition, Adblade offers article marketing to stir up interest in my product. Articles about my business are distributed on high traffic sites like Adblade’s smarterlifestyles.com. This helps to educate my audience about my company and what we have to offer. AdCast is another groundbreaking type of advertising offered by the company. Adcast ads are unscrollable, time-controlled videos with sound, that can be placed either at the top, bottom, left or right of the publisher’s webpage. These ads have 100% guaranteed visibility, yet do not obscure the content of the website.

With Newsbullets, article marketing and Adcast ads targeted on a network of 400 of the top websites in the USA I get the audience reach I need to have a successful and cost-effective ad campaign.

Google Panda Expert Chicago

You are no longer showing up in Google for your “money” keywords. You have tried everything from adding new content to hiring someone to help you out to launching another site trying to get the job done, but nothing is working for you. Sound familiar?

I can’t tell you how many people are having serious issues as a result to Google’s most recent algorithm update called Panda. In fact, Google has a forum where thousands of people share their horror stories about Panda smashing their hopes and dreams.

The good news is that we have helped several companies rebound from dropped rankings and can definitely assist you or those you know as well if given the opportunity. From checking every single URL for duplicate content to correcting pages with incorrect grammar (which now matters to Google) – we find the issues and replace them in the most time-effective and cost-efficient manner. Please contact me to get started!