What my Blackberry has taught me about Mobile

Nov 1, 2010   //   by Alex Becker   //   1 Comment

For the last 6 years I have been relying solely on the internet to earn an income. With that said, I recently got a Smartphone; a Blackberry Curve to be exact. Since that time I have learned a lot about the importance of Mobile media devices and the internet. Here are some small, but excellent examples I thought I would share with you.

Make sure your site works on Mobile Devices

I have been working with a client who spends about $30,000 / month in Google AdWords. I noticed that about $3,000 of his monthly spend was being spent on Mobile clicks, which I wasn’t concerned about… until I realized the lead form on their website didn’t work. In essence, they were wasting about 10% of their advertising budget on traffic that could not convert into results.

Add phone numbers to your Meta Descriptions

meta description phone number

My Blackberry makes phone numbers on websites “dial-able”, which means that if you hover over the number and click, it gives you the option to call the number easily. I always call numbers directly if they appear in the Meta Descriptions of search engine results. Now that I see how this works with my Smartphone, including this little point in all of our clients’ Meta Descriptions is a must.

Optimize your site to load quickly

You need to have an awesome host; however, you can push your current hosting setup even further by optimizing your site to load quickly. If your site takes a little bit to load on your computer with high-speed internet, Mobile users are probably struggling with website load times. Make sure your images are optimized for the web and that your site isn’t too design heavy.

Clear & quick calls to action are a must

If you are on the move and are quickly searching for a website or location, you don’t want to have to click around to find exactly what you are looking for. Like any high-converting website, you need a clear call-to-action, especially for people who are on the move and need pertinent information quickly such as an address, phone number or hours of operation.

What else have you learned about optimizing your website for Mobile devices? Thanks for sharing!

1 Comment

  • I didn’t know what a meta description was until I just read this post. Not only do I know what they are now but I also can say as an active BlackBerry user for the past 3 years that I call numbers in meta descriptions all of the time so I definitely agree with you. Thanks!

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About Me

I have been involved in digital marketing since 2004 and have consulted with over 100 companies including Burger King, ScoreBig, ReachLocal, Hyundai and many more.

I help my clients by empowering them to improve three-fold:

  • First, I make them make more money from the traffic they already have through revenue and business optimizations.
  • Second, I help them convert the traffic they already have at the highest rates possible based upon their primary and secondary conversion goals.
  • Third, I drive incremental traffic to their website through a variety of sources, organic and paid.

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